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| Professional Social Network |
LinkedIn these days may be the social network that is used most by those looking for a new job (and not the place to read tweets), but the company has long wanted to be seen as the place for a whole lot more, and we’re now getting a glimpse of how it plans to put that into action. LinkedIn has been quietly rolling out a new version of its homepage to some of its 160 million+ users — the first major update in years — with a layout that will put a lot more emphasis on building out relationships, make better use of socially curated news content — and, if things go according to plan, should make the site a lot more sticky.
We’ve had three different people contact us about the new-look LinkedIn, and a spokesperson for the company has also confirmed as much:
“We are always looking for ways to make it easier for LinkedIn members to get more value out of our services by creating simpler, more relevant experiences, so we are currently testing a new design for the LinkedIn homepage with a handful of members,” he told TechCrunch.
Judging by the number of tips we’ve already received on the new look (and those that we’ve spotted discussing it online), it could move from test phase to wider rollout in a matter of weeks.
So what’s on the new site? Many of the same elements are there as before, but in more dynamic ways.
